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Peter Adkison, founder and former CEO of Wizards of the Coast, is the owner of Gen Con, LLC. Peter Adkison purchased Gen Con from Wizards of the Coast in 2002.

Gen Con LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days in Gaming!™. Founded in 1968 and acquired in 2002 by founder and former CEO of Wizards of the Coast, Peter Adkison, the company is headquartered in Seattle and takes place each August in Indianapolis.