rongsheng refrigerator brands

Not all rongsheng refrigerators need to be equipped in the fixed place. We offer you many choices. On Alibaba.com, there are walk-in cooler, under-counter refrigerator, keg cooler, and many others. You can select what you want based on your needs. Generally, walk-in freezers are ideal for storing a great amount of food. They are also the more efficient rongsheng refrigerators per square foot, compared with other types of design.

Do you need to replace an old rongsheng refrigerators, or are you installing a totally new cooling system? If so, Alibaba"s chilling equipment store will have everything you need. Our coolers come in a vast range of styles and sizes, with models to cool entire factories and mini units that are associated with a single CNC center. Whatever your need to cool, there"s a machine here to get the job done. So browse our wholesale listings and pick up the rongs ng refrigeration that suits your needs.

4hw.com.cn: Rongsheng refrigerator is a product manufacturing company under Hisense Kelong company. It is an early refrigerator manufacturing company. How about the quality of Rongsheng refrigerator? Let"s have a look.

Rongsheng refrigerator is the largest product manufacturing company subordinate to Hisense Kelong company. It is one of the enterprises that started to produce refrigerators earlier in China. Its scale is also very large in China. Its reputation is good in China. It is the top three of the top ten brands in China. If you buy Rongsheng refrigerator, you will not worry about the quality, and the after-sales service is very good. After all, Haisheng refrigerator Xin company is so big that it won"t smash its own signboard.

Advantages: first of all, in terms of energy saving, Hisense Rongsheng refrigerator has realized the temperature zoning control, which can reduce the minimum energy consumption of the refrigerator to 0.2 ℃. In terms of technology, it has achieved the energy saving of the whole line, and can also realize the free switch, which is more accurate for the temperature control. There are unique advantages in design, including safety design, energy-saving design, and high-strength anti-skid roof design, which makes users more convenient, as well as door closing design and easy cleaning design, which are also very good. The separated multi cycle system can extend the fresh-keeping time of food.

Disadvantages: it"s said that the noise of Rongsheng refrigerator will be greater when it is used, because it uses double greenhouse air cooling system, so the sound will be louder than the ordinary refrigerator when it is used.

Rongsheng refrigerator is a product manufacturing company under Hisense Kelong company, which is a relatively early refrigerator manufacturing enterprise. How about the quality of Rongsheng refrigerator? Let"s have a look.

To see whether the refrigerator is good or not, we should look at its core power part, that is, the compressor. Whether the compressor of the refrigerator is ordinary or linear, whether the warranty is one year, three years or ten years, these are very important.

Then we need to pay attention to the power consumption of the refrigerator, that is, to see its energy efficiency ratio. The higher the energy efficiency level is, the more other functions are matched, and the overall product cost performance is higher.

For example, it depends on whether the refrigerator is air-cooled or refrigerated, whether the refrigerator and freezer use single cycle or double cycle. If it is double cycle, it depends on whether it is true double cycle. Also look at the refrigerator"s cold door, consider the sealing strip work. It also depends on whether there is intelligent temperature zone or variable greenhouse, the area between refrigeration and freezing, etc.

It depends on whether the after-sales service of the refrigerator is the after-sales service of its own brand or the after-sales service of a third party. If there is a problem with the purchase, the impact of the after-sales service is quite great. It"s really annoying that the after-sales service is not good.

Can you imagine that the refrigerator has been used for more than 30 years, and the quality is still good! A few days ago, many videos about old refrigerators still working normally after more than 30 years went viral on the Internet. In the video, although the appearance of the refrigerator is old, it is still in good condition. Onlookers and netizens were amazed: which brand is so powerful! It turns out that this is the Rongsheng Refrigerator that made its debut in the 2022 World Cup in Qatar with the “Light of Rongsheng Refrigerator Domestic Products”. This 40-year-old national brand was first popular with the slogan “Rongsheng Rongsheng Quality Assurance”.

When it comes to the quality of Rongsheng refrigerators, Master Wang from Changsha has a great say. In his home, there is a 33-year-old double-door Rongsheng refrigerator. According to Master Wang, in the past 33 years, the refrigerator he bought has never been repaired due to quality problems. There was even a thunderstorm that burned down the entire building where Master Wang lived. Only his own refrigerator was fine. Every time this matter is brought up, Master Wang is very proud. It is the Rongsheng refrigerator that has saved himself enough face.

Although Master Wang has moved into a new home and bought a new refrigerator, it is still difficult to let go of the old refrigerator that has been used for more than 30 years, because this refrigerator contains the deep affection of their family. It turned out that when his daughter was a teenager, because there was no air conditioner, Master Wang’s wife would open the refrigerator door from time to time to cool off her daughter. Now that the child is no longer with her, every time she sees the refrigerator, she can’t help but think of her daughter. Speaking of the emotional part, she couldn’t help crying.

Master Wang’s daughter also vividly remembers this memory. She said that she grew up with this refrigerator, and their whole family has a lot of affection for this refrigerator. Looking at his daughter in the mobile phone video and the refrigerator in front of him, Master Wang couldn’t help showing a knowing smile on his face. He said that although they have bought a new refrigerator now, the relationship with the old refrigerator is still hard to let go, and they have been using it all the time. This refrigerator, like my own child, has always been with me.

There is also Aunt Yang from Henan who can’t let go of her feelings for her old refrigerator. In 1983, Aunt Yang bought a Rongsheng refrigerator with her three-year salary. After more than 30 years, the refrigerator is still working well. Later, the filial daughter couldn’t stand it any longer, and proposed to exchange one for Aunt Yang, but Aunt Yang said she couldn’t bear it. Not only because the refrigerator can continue to be used, but also because of the 30-year relationship.

Similar to Aunt Yang, 83-year-old Uncle Chen from Sichuan is also an old user of Rongsheng for more than 30 years. For the still-used Rongsheng refrigerator, Uncle Chen described it as “so comfortable”. He hopes that the Rongsheng brand will continue to do so, and that the new refrigerator will be more powerful than the old refrigerator.

Like Master Wang, Aunt Yang, and Uncle Chen, there are many users who have witnessed the growth of Rongsheng in more than 30 years, and the stories of Rongsheng’s quality and emotional companionship are still being staged.

Since its birth in 1983, Rongsheng has integrated “quality” into its DNA, and “high quality” is the first magic weapon for Rongsheng to win. In the era when everyone was in short supply and products often needed to be supplied by “slips”, Rongsheng was one of the few brands that was first born with quality awareness. The quality management was comprehensive and strict, and the factory pass rate was always maintained at a high level.

It is understood that in order to provide consumers with reliable products, Rongsheng strictly controls the quality of the entire process from raw material and supplier selection, product development, manufacturing to quality inspection. In order to ensure the stability and superiority of the refrigeration performance of refrigerators, each production base of Rongsheng refrigerators has built the most reliable refrigeration detection system in the world. . Not only that, Rongsheng sends a large number of R&D personnel, engineers and technicians every year to go deep into shopping malls, maintenance outlets and users’ homes, to truly meet the needs of the market and consumers, and effectively promote product quality standards and requirements, R&D processes, design and production. Dynamic improvement of the quality of each link.

It has been 40 years since its birth, and Rong Shengnian has developed countless “China’s firsts” in the Chinese refrigerator industry, and also created many “world’s firsts”. Rongsheng does not hesitate to invest a lot of money, inspects advanced equipment and advanced technology all over the world, learns from others’ strengths, and uses them for its own use. In the 1990s, it not only set up a special technical research center in Japan, but also made breakthroughs in refrigerant technology. Rongsheng’s fluorine-free refrigerators were even collected by the United Nations Building.

In 2023, Rongsheng Refrigerator ushered in its 40th birthday. This national brand that started with quality and technology has achieved self-transformation through repeated innovations. With the glory and continued glory of this brand, the 40-year Rongsheng is worth having!

Whirlpool Corporation, the world"s leading home appliance manufacturer, and Hisense Kelon, one of the leading electronic and home appliance companies in China, on July 15 inaugurated their joint venture manufacturing facility, which will produce world-class, innovative refrigerators and washing machines for the Chinese and export markets.

In April 2008, Whirlpool Corporation and Hisense Kelon formed a 50-50 joint venture located in the ChangXing Economic Development Zone in Huzhou in the ZheJiang Province. The company will manufacture high-end, multi-door refrigerators, as well as top- and front-load washers under the Whirlpool, Hisense and Rongsheng brands.

The predecessor of the company was Guangdong Shunde Pearl River Refrigerator Factory established in 1984. Restructured into a joint stock company in December 1992, the company name is Guangdong Kelong Electric Co., Ltd. On July 23, 1996, 459,589,808 foreign public shares (“H shares”) of the Company were listed and traded on the Hong Kong Stock Exchange Limited; in 1998, the Company was approved to issue 110,000,000 RMB common shares (“A Shares”), which were listed and traded on the Shenzhen Stock Exchange on July 13, 1999. Headquarters: No. 8, Ronggang Road, Ronggui Street, Shunde District, Foshan City, Guangdong Province. The main business covers R&D, manufacturing and marketing of electrical products such as refrigerators, household air conditioners, central air conditioners, freezers, washing machines, kitchen appliances, etc., as well as industrial fields such as commercial cold chain and environmental appliances. Corporate honors: won the 2018 “People"s Ingenious Product Award”; won the “Product Innovation Achievement of the Year” award; the second prize of the Science and Technology Award of the China Light Industry Federation; the first prize of the Science and Technology Award of the China Association for the Promotion of Science and Technology Industrialization, etc.

With the establishment of the market economic system of our country and theimprovement of the reform deeply, the home marketing is meditating theexperiences of success and failure in marketing strategy after introduced theadvanced western economical theory. The marketing strategy is more and moreimportant with the intense market competition and the research of the strongmarketing theory. The Chinese enterprises, especially the refrigerator enterprises inthe domestic appliance industry, just realize the importance of marketing strategy tothe existence and the development of the enterprises gradually, and promote themarketing strategy management to the strategic level. However, as to the marketingstrategy, what the most enterprises take are the traditional way of management. Somany refrigerator enterprises have been exceeded by the new company in themarketing competition and their marketing share is declining year by year justbecause their traditional marketing strategy management .How to improvemarketing strategy management lever of the refrigerator industry, increase themarketing share and decrease the purchase cost, production cost, traspotion costhave been a big problem to Chinese marketing association. The major research ofthis paper is the problem of the Rongsheng refrigerator"s marketing strategy inthis background.The marketing share of Rongsheng refrigerator is high just because highquality,entirely function and price in order in twenty years. But it have faced somechallenge include high cost and low return , foreign brand threaten , field chargemore higher by the channel competition , Rongsheng refrigerator brand is aging .The competition situation of refrigerator industry have some character andtrend include conformity and polarization of refrigerator industry moredifferentiation and homogeneity year by year , price have been a importantcompetition means , the competition of high or low lever market become more fury ,the dependent on oversea market increase . The mostly competitor to Rongshengrefrigerator can been divided into domestic brand and foreign brand . Domesticbrand include Haier, Xinfei, Meiling and foreign brand include Siemens, Samsung ,LG ,Elutrox.They have their own specialty marketing strategy. More and morefamily will face the Updating and renewal, mostly consumer said decision beenmade by the family,their consideration is refrigeration effect at first, secondly islower sound and economization,and next is environmental, sterilization andhealthiness,price.On the basis of foregoing analysis, combine the present marketing strategy ofRongsheng refrigerator, analyses the main problem of the Rongsheng refrigerator"sproduct strategy ,price strategy ,channel strategy ,promotion strategy . Then putsforward brings up the solutions to Rongsheng refrigerator.At first deepeneconomization, Updating outside and inside, enhance prodct compition at prodctaspect. At second make the price scientific at price aspect.Thirdly whole bestrowand denseness marketing at channel aspect.At last change wholesale oriented intopromotion oriented at promotion aspect.The article divides into three parts totally. The first part is prologue, includingthe research intention and its practical value. The second part is the main body of thepaper. It consists of four chapters. The chapter one has introduced something aboutthe Rongsheng refrigerator, including the history and present situation of kelonGroup , the problem and challenge it faced.