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The Condé Nast College was delighted to welcome Chief Creative Officer at Dazlus, Kelly Vero to our virtual lecture theatre for an industry talk this February.

As Chief Creative Officer at Dazlus and a leading figure in the VR/AR industry, Kelly has always been naturally curious and quirky by nature – the perfect quality when it comes to combining fashion with video games.

Formerly, the Head of Game Development, Fashion, and Collections at SO REAL, Kelly had to come up with ingenious ways in which to take the fashion industry in a new direction with her key focus on driving technology into usability. Kelly has moved onto digital leadership at Dazlus, which enables her to combine her passion for style, innovation, and video games into one. Kelly thrives on pushing technology to its edge “through education, sustainability, and sheer hustle”.

Not content with solely being an industry leader in the gaming and technology industry for the last 25 years; developing iconic characters like Lara Croft in Tomb Raider and games like Final Fantasy X  – Kelly is also a best-selling author and fiction writer with her most recent publication,Prince of Tokyo,being released in 2018.

Kelly opened her talk by discussing the challenges faced within games and digital landscaping. She went on to explain the most common reason the Fashion industry does not engage with this medium more is largely down to the cost. The budget could run between $500,000 to 1 million US dollars for mobile games, with games on a console exceeding this. Some projects Kelly has worked on in the past have come to a staggering $10 million US dollars, with 90% of this budget spent on marketing and only 10% spent on the development.

Balenciaga developed a game, ‘Afterworld: The Age of Tomorrow’, which “touted itself as a game, but was nothing more than a look book”. Whereas ‘Gucci Games’ sit more on the periphery of being closer to games and is playable. Kelly then went on to emphasise that we have to bring together fashion and games in a way that adds value and is suitable for the demographic. Kelly stated that “games are giving us something that we haven’t had before in fashion”.

Kelly is always future-gazing and wants to live in a world that resembles a virtual world, Avakin life. She stated that “games give her a freedom which fashion does not” and therefore is able to understand what the TSA (target sale audience) requires. She believes that games allow you to live in a fantasy world, while still living in the present. This is an area that Kelly is extremely passionate about.

She draws strong parallels between creating a game and designing a fashion collection, as when designing both you have to consider the end-to-end experience for the consumer. She goes on to explain that the key to success is to understand who your audience is. Kelly clearly exemplified this when talking about Japan mistaking their game demographic, in which 94% of the consumers were female, yet they were trying to push the more masculine ‘The Microsoft XBox’ into the marketplace.

“We need future-gazing and future thinking ideas to stop the waste,”Kelly states that technology is the way in which the fashion world is going to become more sustainable and this needs to be emphasised more, with younger generations taking centre stage when it comes to this seismic shift.

Kelly’s talk was fascinating and educated us on the future of fashion and she is very eager to continue enlightening the future change-makers of the industry.

Sudsy business sim PowerWash Simulator is heading to the familiar, and apparently very mucky, surroundings of Tomb Raider’s Croft Manor in a free expansion releasing on January 31st. The Tomb Raider Special Pack will go live at 5pm GMT/6pm CET/9am ET, and you’ll be able to take on the Croft Manor job from the new Specials area in the main menu. You can watch Lara’s gaff being cleaned down in the trailer below.

Croft Manor first appeared in the original Tomb Raider back in 1996, but it wasn’t until Tomb Raider 2 the year after that we got to explore more of the stately pile’s grounds. I really hope Lara’s butler is still trapped in that cupboard I left him in, the annoying git. The PowerWash Simulator expansion lets you spray down Lara’s collection of artefacts as well as the mansion, adjoining assault course and many vehicles. Lara"s collection ranges from a Tyrannosaurus rex to ceremonial daggers, so there"s plenty to fire water at as you space out.

PowerWash Simulator’s Tomb Raider DLC is free, and launches on Steam on January 31st. Nintendo Switch and PlayStation ports of the game are out the same day. The DLC’s coming to those, and Xbox consoles and Game Pass, too.

The last time writers Jackson Lanzing and Collin Kelly took Lara Croft on an adventure, it was a globe-trotting quest for her own past. This time they’re just going to throw her in a deep pit.

Tomb Raider: Inferno is a four-issue miniseries that will pit Lara against her frequent foe, Trinity. But this time, the secretive criminal organization has a new operative, one who’s prepared for anything she can throw at them.

“Survivor’s Crusade brought readers into Lara’s long dark night of the soul,” Lanzing said, “pushing away her friends, her legacy, and her hope for a normal life in the pursuit of bringing down Trinity. We’ve been slowly sharpening the weapon that is Lara Croft. Now, in Inferno, Lara’s unleashing that weapon against the enemy. Trinity’s only hope lies in a weapon of their own — a new character who hits our story like a wrecking ball in Issue #1.”

Along with the writing team of Lanzing and Kelly, Inferno will see the return of Phillip Sevy, long-time Tomb Raider comics artist, who will be close to holding the record for most issues of Tomb Raider comics drawn when Inferno wraps.

Lara Croft 2.0! Kelly Gale wore tight leather trousers as she fired off a handgun at a shooting range while filming her new movie The Plane in Puerto Rico over the weekend

The movie is being shot in Puerto Rico, and Kelly took a well-earned break from her schedule a week before as she went topless for a day by the ocean.

"Happy to spend my day like this":  The movie is being shot in Puerto Rico, and Kelly took a well-earned break from her schedule last month as she went topless for a day by the ocean

"Happy to spend my day like this," Kelly captioned the photo on Instagram, making sure to censor her nipples with tiny black marks to avoid the image being flagged as inappropriate.

Congratulations! Kelly is also busy with wedding preparations after becoming engaged to her Suicide Squad actor boyfriend Joel Kinnaman, 40, (right) in January

Loved up! In December, Kelly revealed she knew Joel was "her guy" when he agreed to get up at 1am for a hike on a spontaneous trip to Bali together after only three dates

Love that this Lara Croft smile has turned into a meme. Bet it wasn"t what they intended to happen but here we areeee! P.S. A smile? Basic. Make it fun and have her cross her eyes or something silly.