define overshot brands

His initial goal was to raise £1,000, but the overachieving nonagenarian overshotthings a little, finishing his 100 laps two weeks early on April 16, and raising, as of this writing, almost £19 million.

Noun Akatsuki spacecraft closed in on Venus seven years ago, its main engine failed and with no way of slowing down, the spacecraft overshotthe planet and barreled into orbit around the Sun.

In 1981, A Korean Air Lines Boeing 747 jetliner overshotthe runway while taking off from Manila’s international airport and skidded to a stop at the edge of a major highway.

These example sentences are selected automatically from various online news sources to reflect current usage of the word "overshot." Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Overshot Customers: Customers who are more than satisfied by current solutions to the point that they cannot use all the features of the solution. A student who does not care whether her college maintains a top level football team, a patient who does not need to be checked and prescribed medicine by a highly qualified doctor for a common cold, a traveler who is happy with a minimum threshold of hygiene in a hospitality solution, a cable customer who does not watch the huge bundle of channels but only a few select ones predominantly etc. are typical examples of overshot customers.

As the blue line moves further and further away from the red line, some customers become increasingly dissatisfied. This is because companies satisfy a job-to-be-done of some of the customers too well and these customers at this stage are not ready to pay premiums for further improvements to a solution that already does the job very well. For example, it is remarkable that more than a decade old, Windows XP still has a desktop OS market share of 17%! Windows XP does the job very well for a lot of customers who don’t see the value of upgrading to higher versions. Such customers are called Overshot customers.

Therefore, taking cognizance of the undershot customers, overshot customers and non-consumers around a solution reveals opportunities for innovations and enables both incumbents and new entrants to build just the right solutions and position them to the right type of customer.

Overshot is a magical structure. The first time you weave it you can hardly believe the cloth that grows on your loom. Traditionally used to weave bed coverings, overshot has many beautiful applications in today"s world, from useful household textiles to breathtaking works of art. This versatile weave is subject to endless variations. Here are a few of our favorite tips and a few truly spectacular projects, too! If you are inspired, come visit us and learn from a master weaver, Joanne Hall. See details below about her workshop.

A slouchy bag by FiberMusings on Weavolution pairs leftover BFL singles with sturdy Cottolin to create a fashionable yet functional multi-colored bag. The draft is a design from Ann Weaver"s Handweavers Pattern Dictionary, and it"s a great way to integrate Overshot techniques while making an eye-catching accessory!

Another project that caught our eye recently was a shower curtain shared by GailR@30 shared on Weaving Today - it"s nothing short of amazing (click here to see for yourself)! Consisting of thirteen different overshot pattern threadings woven in thirteen different treadlings, 169 different design effects are created based on designs from Osma Gallinger Tod"s book The Joy of Handweaving. As Gail noted on her project page, a great way to make each design stand out is to separate them with twill bands (even though it might mean a little more work in the process!)

Or, you may choose to elevate your weaving like the work of art it most certainly is, as Evaweave did with her Overshot Study pieces. These two miniature silk rugs look lovely in a frame, don"t you think? The overshot pattern was adapted from Overshot Weaving by Ellen Lewis Saltzman, complementing one another perfectly.

Think overshot is too difficult to try? Deb Essen thinks otherwise! Fiber artist, designer, and teacher, Deb is a passionate weaver who specializes in using overshot name drafts to create "secret messages" in cloth.

On her website, she explains: "Overshot is a weave structure and a draft is the weaver"s guide to creating patterns in cloth. Overshot name drafts assign the letters of a name or phrase to the shafts on a loom, creating a pattern that is unique. The one-of-a-kind patterns become a secret hidden message in the cloth and only those knowing the secret can break the code."

Deb lets you in on the secret with her clever kits, each with a hidden message. We"re particularly fond of her That"s Doable kit, which features Mountain Colors hand-painted yarns and, as the name would imply, is our first choice for those new to overshot weaving.

A disruptive innovation, by definition, starts from one of those two footholds. But Uber did not originate in either one. It is difficult to claim that the company found a low-end opportunity: That would have meant taxi service providers had overshot the needs of a material number of customers by making cabs too plentiful, too easy to use, and too clean. Neither did Uber primarily target nonconsumers—people who found the existing alternatives so expensive or inconvenient that they took public transit or drove themselves instead: Uber was launched in San Francisco (a well-served taxi market), and Uber’s customers were generally people already in the habit of hiring rides.

First, researchers realized that a company’s propensity for strategic change is profoundly affected by the interests of customers who provide the resources the firm needs to survive. In other words, incumbents (sensibly) listen to their existing customers and concentrate on sustaining innovations as a result. Researchers then arrived at a second insight: Incumbents’ focus on their existing customers becomes institutionalized in internal processes that make it difficult for even senior managers to shift investment to disruptive innovations. For example, interviews with managers of established companies in the disk drive industry revealed that resource allocation processes prioritized sustaining innovations (which had high margins and targeted large markets with well-known customers) while inadvertently starving disruptive innovations (meant for smaller markets with poorly defined customers).

It"s making me smile to get this question since I just finished recording a DVD on block weaves. I sure hope I make this very clear in the video, but here goes a short version. The first definition you"ll need to understand is the definition of block weaves. These are weaves in which the same warp and weft threads can make two different-looking interlacements, one that we identify as pattern ("figure") and the other as background (think about how you see a rose motif in some overshot drafts on a background of plain weave). Overshot is a block weave, and so is Atwater-Bronson lace and summer and winter and many more.

Summer and winter and Atwater-Bronson lace are like this. You can design a large center table or a heart or a large diamond of lace or summer-and-winter pattern-weft floats against a background, for example. But with overshot, you are limited to the potential width of the pattern-weft float in determining the width of any block. With unit weaves, all the interlacement takes place within each unit. With overshot, the pattern weft doesn"t interlace in the block at all; it just passes over it. So overshot is a block weave but not a unit weave. Atwater-Bronson lace and summer and winter are unit weaves. All unit weaves are block weaves, but not all block weaves are unit weaves. Unit weaves can be used without limitation with profile drafts (block designs), whereas non-unit block weaves have certain limitations (overshot, crackle, M"s and O"s, spot Bronson).

Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that"s well planned and has well defined milestones and objectives. Once you have the right map, the chances you’ll reach the goals you’ve set to your business, are much higher.

AllBirds began as a darling brand in Silicon Valley in 2014 and quickly grew to a $1.4B valuation in 2018. The shoe company set out to create the world"s most comfortable, and they overshot their goal. Their products are fully sustainable, and made out of wool and bamboo, and their branding is impeccable. Their mission statement reads - "Allbirds is on a mission to prove that comfort, good design, and sustainability don"t have to be mutually exclusive".

To define your main persona you can use this question list:Who is my persona? Is he a male or is she a female? What age is he or she? Name your persona and attach a photo so it will be easier for you to plan your messaging accurately.

Now that you have defined your value proposition, your partners, and your creative assets and messaging it"s time to select the right marketing channels for your marketing mix. This is one of the most crucial steps of the process of creating your marketing strategy. Each digital marketing campaign will vary greatly based on the marketing channels that you"ll pick.

This is a classic resource from HubSpot and we like about it is how clearly they define every term, every type of content and marketing tactics that you should develop. They also include 5 examples of marketing ads and dissect each one. It’s a great read and you will get a lot of value out of it.