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Hisense Group is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004.OEM, so some of its products are sold to other companies and carry brand names not related to Hisense.

Two major subsidiaries of Hisense Group are listed companies, Hisense Visual Technology (SSE: 600060)SEHK: 921, SZSE: 000921).state ownership of more than 30% via Hisense holding company

Hisense Group has more than 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa and Mexico. There are also 18 R&D centers located in Qingdao, Shenzhen, the United States, Germany, Slovenia, Israel, and other countries.

Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established in September 1969;brand name Red Lantern, but the company later acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office.

Color televisions were manufactured through the purchase of a production line from Matsushita,technology transfers from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Hitachi, Lucent, Matsushita, NEC, Sanyo, Toshiba, and Qualcomm.

The Hisense Group emerged in 1994publicly listed on the Shanghai Stock Exchange in April 1997.price wars in the Chinese electronics market in the 1990s were a boon to Hisense,

Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications.

In July 2015, Hisense bought a Mexico facility from Sharp for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America.

In May 2022, Hisense announced the launch of the company’s first 4K Fire TV. The TV has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s ULED technology and comes with support for Dolby vision HDR with Fire TV built in.

Hisense manufactures white goods, televisions, set-top boxes, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.

In June 2017, Hisense was sued by Sharp under its new owner Foxconn, seeking to have the license agreement halted. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for electromagnetic radiation, and deceptive advertising of their quality. Hisense denied that it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands."

Hisense-Hitachi Air-conditioning System Co Ltd was established in 2003 as a joint venture between Hitachi and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the brand names "Hisense-Hitachi" and "Hitachi". It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense-Hitachi products are also sold in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.

Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo.

Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a joint venture between Hisense Kelon and Whirlpool formed in 2008 for the development and production of washing machines and refrigerators,Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators.

Hisense (Shandong) Information Technology Co Ltd was created in 2001 and located in Jinan, Shandong province, this subsidiary is responsible for infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.

Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.

Hisense Mobile Communications Technology Co Ltd was created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.terminals.

Hisense Optics Co Ltd was established in 1996, Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao erased its debts and gave its assets to the Hisense Group who renamed it Hisense Optics.

Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003 this subsidiary develops fiber optic products. Its R&D facilities are located in Chicago and Qingdao, and it has a production base in latter location.

Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US, Hisense USA may distribute products to retailers or establish an R&D center.Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia.

Ligent Photonics Inc was established in 2002 as a joint venture with Hisense, this subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries.Illinois headquarters and manufactured in China.

Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility.Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.Qualcomm"s biomimetic screen technology, Mirasol,

Qingdao Hisense Network Technology Co Ltd was established in 2004, this subsidiary grew out of an internal Hisense department, the Information Technology Center and provides IT consultancy services.

Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through this subsidiary.

Qingdao Hisense Real Estate Co Ltd was created in 1995, this subsidiary has more than 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.

Wuhu Ecan Motors Co Ltd is a joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd, this company produces electric motors for the information industry and for use in office automation.

Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007, this industrial base produces flat panel TVsShunde District of the city of Foshan, Guangdong.

Hisense Yellow Island Information Product Manufacturing Park was encompassing over 200 acres (0.81 km2), Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense

Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou, Zhejiang, and was set up on 8 May 2005.mu of land.

Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is situated at this Huzhou park.

In July 2008, Hisense entered into an agreement with Melbourne & Olympic Parks allowing them six-year naming rights to Hisense Arena, a Melbournebasketball, netball, dance sports, cycling, gymnastics and tennis.Melbourne Arena.

In China, Hisense has begun a relationship with the Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.

Hisense has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men"s National Team Football competitions ahead of the UEFA Euro 2020.

Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

In March 2020, Hisense announced that they had entered into a three-year agreement to be a major sponsor of the NRL, in a deal than spans the NRL Telstra Premiership, State of Origin and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.

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Four Chinese companies－home appliance firm Hisense, payment platform Alipay, smartphone maker Vivo and short video application TikTok－were among official sponsors for this year"s championship. The Netherlands followed with three of its companies supporting the tournament.

Jerry Liu, the vice-president of global marketing for Hisense, said the company gained the most core resources in block ads and score pop-ups in terms of rights activation. Its sub-brands Rongsheng, Kelon, gorenje, Toshiba and Regza were all authorized to appear in sideline advertisements during matches at the championship.

The television and home appliance manufacturer claimed that from January to June, the sales revenue of Hisense U7 and U8 TVs increased 209 percent year-on-year in six European countries. The sales revenue from high-end flat-door refrigerators in five Western European countries increased 160.1 percent year-on-year.

Hisense has so far set up branches and offices in Germany, Italy, Spain, France, the United Kingdom and other European countries, expanding local sales by cooperating with Amazon, Euronics and Electonic-Partner. The company sponsored the 2018 FIFA World Cup and secured a deal for the 2022 event as well.

To meet overseas market demand, Hisense signed an agreement with the Slovenian government and planned to produce 2.5 million TVs for it this year. It also adjusted the regular 1200 spins of the drying washing machine to 1400 for UK to make laundry dry faster due to high local humidity levels.

"For Hisense, sponsoring the world"s top sports events is not just an advertising and marketing activity. We hope to move the company into a higher level in terms of talents, research and development, manufacturing and management," said Hisense President Jia Shaoqian.

Last year, Hisense reported 140.9 billion yuan ($21.75 billion) in sales revenue, which marked an 11.1 percent increase year-on-year. The overseas revenue was 54.8 billion yuan, a year-on-year increase of 18.6 percent.