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Gen Con LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days in Gaming!™. Founded in 1968 and acquired in 2002 by founder and former CEO of Wizards of the Coast, Peter Adkison, the company is headquartered in Seattle and takes place each August in Indianapolis.

Peter Adkison, founder and former CEO of Wizards of the Coast, is the owner of Gen Con, LLC. Peter Adkison purchased Gen Con from Wizards of the Coast in 2002.

In spite of Adkison saying that he did not want Gen Con to become a "mini-E3" in 2003,E3 downsized in mid-2006, Gen Con LLC announced it would provide more show space for video game businesses.

2008 was a tumultuous year, legally, for Gen Con LLC. On January 10, Lucasfilm filed a lawsuit against them, claiming breach of contract, conversion, and unjust enrichment over Celebration IV, held in 2006. The suit also claims Gen Con failed to give the money raised at a charity auction held at the event to the Make-A-Wish Foundation.

On February 15, 2008, Gen Con LLC announced that it had filed for Chapter 11 bankruptcy protection, citing "significant unforeseen expenses associated with ... externally licensed events".

On November 20, 2008, a letter of intent to purchase Gen Con LLC"s assets was filed with the bankruptcy court. It announced that a to-be-formed company called Gen Con Acquisition Group would purchase Gen Con LLC., for an amount equal to Gen Con LLC"s outstanding debt.

In 2008, Christian Children"s Fund was reported to have turned down $17,398 from a GenCon Live Game Auction, during that year"s Gen Con.Rich Burlew, for example, called it "insulting,"

Gen Con, LLC. (2008-02-15). "Gen Con Files for Chapter 11 (Press release)". Gen Con, LLC. Archived from the original on 2008-02-16. Retrieved 2008-02-16.

White, Damon (2005-09-08). "GenCon 2005: GEN CON Indy 2005 Record Attendance for Event". GamingReport.com. Archived from the original on 2007-09-27. Retrieved 2006-08-17.

White, Damon (2005-11-23). "GenCon 2005: GenCon SoCal Official Attendance". GamingReport.com. Archived from the original on 2007-09-27. Retrieved 2006-08-17.

Swartout, Adrian (2008-11-26). "Public Response to LOI (Press release)". Gen Con web site. Gen Con LLC. Archived from the original on 2009-04-14. Retrieved 2008-11-30.

"Gen Con Scheduled to Emerge from Chapter 11! (Press release)". GenCon.com. Gen Con, LLC. 2009-01-09. Archived from the original on 2011-07-11. Retrieved 2009-09-10.

"Gen Con 2006: A Hit in its 39th Year". Gen Con LLC. 2006-09-06. Archived from the original on 2008-08-26. Retrieved 2006-09-21. This press release indicates "turnstile attendance was approximately 85,000". Turnstile attendance counts each attendee once for each day they return. For a four-day convention, this means approximately 21,250, if everyone attended all four days.

"Gen Con Indy Wraps Up 2008 with Record Attendance". Gen Con. Gen Con, LLC. 2008-08-25. Archived from the original on 2008-09-16. Retrieved 2008-09-16.

Stacia Kirby (2011-08-11). "Gen Con Indy 2011 Shatters All Previous Attendance Records". Gen Con. Gen Con, LLC. Archived from the original on 2013-01-24. Retrieved 2011-08-11.

"Qu"avez-vous fait à la GENCON ?" (in French). Tric Trac Index du Forum. 2007-05-30. Archived from the original on 2009-02-20. Retrieved 2008-03-27. Pour infos, cette année entrées payantes + invités, la GenCon a eu un peu plus de 4200 visiteurs. [For your information, this year"s paying and invited entries, GenCon had a little over 4200 visitors.]