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You may have read Rob Johnstone’s eZine editorial a couple of issues ago announcing that SKIL® Power Tools will soon be owned by Chervon. Maybe then you wondered, who’s Chervon?

It’s a good question. All of us avid power tools users know the big brand names and their colors — yellow, orange, green, blue, teal, red, gray, black and green. We toss their names around with our shop buddies, on the jobsite and in online forums as we discuss who makes “the best this or that” for all manner of tools these days. And that can be lively debate almost all the time, because power tools are constantly changing and improving, especially on the cordless tool front.

Chervon designs and manufactures a wide range of tools, including handheld portable power tools, stationary benchtop tools, laser and electronic tools, cordless lawn and garden equipment and accessories. In fact, it’s one of the top 10 largest tool companies in the world, with offices in North America, Europe, Australia and Asia. And yet, I’ll bet most of us don’t know Chervon by name.

Aside from cordless tools, Chervon builds professional grade miter saws, band saws and tile saws for many of the largest professional and private label brands in the marketplace, Turoff says.

“OEMs take plans from another brand and build to order, and it’s how our business started,” Turoff explains. As one example, Chervon has been servicing Bosch Power Tools for 14 years as one of its OEMs. The two companies also work collaboratively: in 2007, Bosch and Chervon formed a joint venture called Bovon Power Tools that develops power tools for the Asian market.

Over the years, Chervon has acquired other power tool labels as well, including the Flex and Calmdura brands in Europe. Soon, SKIL Power Tools will be added to this portfolio.

In this infographic, the size of each company’s hand & power tool revenue is shown by circle area. Stanley Black & Decker is inside the biggest circle because it has the largest revenue from hand & power tools. Close behind is Bosch’s hand and power tool business. And so on until we reach Positec, JPW Industries and Ingersoll Rand with the smaller circles representing their smaller respective revenues.

Statista.com is a data analysis website that has a wide range of free and premium industry reports, statistics and analysis. The most interesting tidbit we found investigating hand and power tools is this:

Most of the companies (who make and who own tool brands) sales figures are available in tax forms and company annual reports. But even with that information some estimations have to be made to arrive at the tools only sales numbers. Here are some notes how we arrived at estimations for the following companies.

The Bosch annual report tells us their Consumer Goods division had 17.1 billion euros revenue (~18.5 billion USD) in 2015. The division consists of power tools (drills, jigsaws, impact screwdrivers, lawn mowers, best pressure washers etc.) and household appliances (fridges, washing machines, dryers, ovens etc.).

The household appliances portion of the Bosch Consumer Goods division was a 50:50 joint venture with Siemens until Bosch bought out Siemens for 3 billion euros (~3.25 billion USD) in late 2014. That was for the 50% share that Siemens owned, valuing the total household appliance company at 6 billion euros (6.5 billion USD). The company reported 10.5 billion euros revenue in 2013. So what’s the 2015 revenue to give us the portion that is power tools? With a growth rate of 4% yearly the revenue is 11.36 billion euros in 2015 leaving 5.74 billion euros (~$6.2B USD) as power tools revenue.

You’ll notice there is an ‘Other’ row in the above table. In that row are Home Depot, Lowe’s and Harbor Freight Tools. Since these companies don’t manufacture their own tools they were not included in the above infographic. However, they still collect substantial revenues from the global tool market with their home brand tools – Husky, Kobalt and US General, for example.

Looking at Home Depot and Lowe’s, we estimated both companies are collecting around $500M for home brands and $4.5B from selling other companies brands on their shelves. This estimate came from looking at their online stores portion of products that are home brand vs. external brands in the tools & hardware categories. When you include cost to purchase the home brand tools from the OEM and the consignment cost of the external brands’ tools, the cut they get of the total is probably around 30%. That gives Home Depot and Lowe’s somewhere close to $1.5B in global tool market revenue each. And leaves Harbor Freight around the same.

In this graphic, the outer rectangles contain logos of brands owned by the parent companies in the middle. Not all brands owned by the parent companies are in the rectangle – just the most well-known. Hilti and Makita only sell tools under their own names. Take a look. What brands owned by parent companies surprise you?

The Home Depot, Lowe’s and Harbor Freight are not original equipment manufacturers (OEMs) or original design manufacturers (ODMs). They are purchasing companies who form partnerships with OEMs and ODMs (like Stanley Black & Decker) to get their tools made for them to distribute under their own brand names.

In many tool categories these big-box hardware stores simply buy from an OEM and slap their Husky, Kobalt or Drillmaster stickers on the product for sale. In other categories, they approach ODMs with specific product specifications and then work with them to get the tool built to their specs. Exactly which categories of Husky, Kobalt and Harbor Freight tools are ODM or OEM is impossible to find in their tax documents or annual reports.

Bosch’s Consumer Goods division sells power tools and household appliances. They own many brands in both industries. Their Global HQ is in Gerlingen, Germany. It is 9km west of Stuttgart.

Fortive Corp. spun out from Danaher Corp. in 2016 to become its own company. It is foremely the Tools & Measurement division of Danaher. It operates out of the Fluke Corp. headquarters in Everett, Washington.

Hilti is still a family owned company based in Schaan, Lichtenstein. They are known for their professional tools and are very popular throughout the world. Hilti has more than 23,000 employees.

Makita is a large power tool manufacturing company based in Anjo, Japan. They are well-known for their rechargeable power tools and were the first to produce a rechargeable drill. They introduced it in 1969.

Snap-on is best known as the company / tool brand that visits you at work with a van full of tools for you to buy. They started as a socket wrench company and now offer a wide-range of tools for professionals in the automotive, aviation, marine and railroad industries. The Snap-on Global HQ is in Kenosha, Wisconsin.

Emerson Electric is a massive company with a sizeable tools business. They are best known for their process-automation products and services (valves, regulators, measurement & analytical instruments). The Emerson Global HQ is in Ferguson, Missouri.

Harbour Freight buys their tools direct from manufacturer and then offer them as home brands for affordable prices. Here is a selection of the brands they own and sell under:

Hitachi Koki operates as a subsidiary to Hitachi, Ltd. Hitachi Koki manufactures and sells power tools and power equipment. It has HQ in Tokyo, Japan.

Textron is a diversified manufacturer in aircraft, industrial and automotive products. Within their industrial segment they make tools and equipment and sell them under the brands shown here:

The Home Depot owns two home brands in the tools category. They also exclusively sell brands of power tools and equipment such as Ryobi and WORX. Overall, they have sales of hand and power tool/equipment over $5 billion per year.

Ideal Industries is based out of Sycamore, Illinois. Ideal Industries is now well-known for their Pratt-Read, Western Forge brands and SK Tools brands, which they acquired in three separate deals in 2010. It is rumoured they paid ~$50 million for Western Forge and a fair bit less for Pratt-Read.

JPW Industries is based out of La Vergne Tennessee. It was originally known as Walter Meirer Manufacturing, Inc., and represented the tools arm of Swiss based Walter Meier AG. In 2013, Tenex Capital Management purchased Walter Meirer Manufacturing, Inc. and named it JPW Industries to represent the three main brands – JET, Powermatic and Wilton.

Who makes Ryobi tools? Techtronic Industries (TTi) is the OEM for Ryobi. TTi owns the Ryobi brand of power tools in North America, Europe, Australia and New Zealand. They are sold exclusively at The Home Depot in United States. Ryobi Limited, which sold the power tools businesses to TTi in 2000/2001, is a Japanese company that sells power tools, die castings, hardware and printing equipment in Asia, Latin America, Middle East and Africa

Who makes Kobalt tools? Chervon the Chinese OEM (not Chevron the oil company) makes many of Kobalt’s power tools. In 2016, Lowe’s awarded them a vendor award in innovation for the Kobalt 24-Volt cordless power tools. Sunrise Global/Greenworks Tools is the OEM for Lowe’s Kobalt cordless 80-volt outdoor power equipment (they were awarded 2015 innovation award).

What happened to Danaher the tool maker? Danaher spun out their tool and power tool brands and OEM capability to a company called Fortive Corp. in 2016. Danaher tools are now Fortive, essentially. Fortive operates out of the Fluke HQ just north of the Boeing Everett Factory.

Where are Milwaukee tools made and who owns Milwaukee brand? Dongguan, China. In Aug-2004, TTi Group acquired two divisions (Milwaukee Electric Tools and AEG Power Tools brands) of Atlas Copco’s Industrial Technique business for a total sum of $627 million ($797 million in 2016 dollars). By 2004, all of Milwaukee’s tool production facilities had left Wisconsin for Mississippi. And in 2008, when TTi opened their massive Dongguan facility, the move for Milwaukee Electric Tools from U.S.A. to China was complete.

Who makes Snap-on tools? Snap-on makes Snap-on tools. Snap-on is an original equipment manufacturer (OEM) and they make tools in their vast production facilities.

Who makes Ridgid tools and who owns the brand? TTi Group makes Ridgid brand tools through a partner agreement with Emerson and their OEM subsidiary One World Technologies. They first entered into an agreement in 2003 for TTi to make Ridgid woodworking power tools (and have since furthered the partnership to other tool categories). Ridgid has been a subsidiary of Emerson Electric since 1966. The brand is targeted at plumbers and heating ventilation and air conditioning (HVAC) trades.

When did Stanley and Black & Decker merge? Officially, Stanley Works acquired Black & Decker for an all stock deal worth $4.5 Billion ($3.5B stock and $1B debt), which was announced in Nov-2009. The “merge” was finalized in Mar-2010. At the time Stanley Works owned the popular brands Stanley, Facom, Bostitch, Proto, Mac Tools, Vidmar (and others) and Black & Decker owned Black & Decker, DeWalt, Porter-Cable, Baldwin, Emhart, Kwikset, Price Pfister (and others). The combination of the two created a tool and equipment powerhouse valued at nearly $10B.

Who makes Husky tools? Husky is a home brand of Home Depot. The tools are made by various OEMs including Stanley Black & Decker, Western Forge and Apex Tool Group.

Who owns DeWalt tools brand? DeWALT is owned and made by Stanley Black & Decker. Black & Decker owned DeWALT since 1960. In 2010, when Stanley Works and Black & Decker merged the new company, Stanley Black & Decker, became the owner of DeWALT.

Who makes and owns Craftsman tools? Craftsman tools are made in factories around the world. Depending on the tool category, it could be made in USA, Mexico, India, Honduras, Japan, Taiwan, China, Germany or France. Many manufacturing companies have been contracted to make different tools for Craftsman over the years. These include: TTi Group, Stanley, Apex Tool Group, Western Forge, Easco, Danaher and Pratt-Read. Sears, the creator of the Craftsman brand, never made Craftsman tools – they owned the brand. In 2016, Sears sold the brand to Stanley Black & Decker for $900 million. With the sale, it is more than likely all manufacturing of Craftsman Tools moving forward will be done in Stanley Black & Decker manufacturing plants.

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Lowe’s and Chervon have announced the exclusive launch of a new line of FLEX cordless power tools, describing them as cutting-edge tools aimed at professional users.

FLEX cordless power tools will be available at Lowe’s website starting in April 2021 and will also be available at Lowe’s stores nationwide this spring.

The new FLEX 24V cordless drill will be the platform’s most powerful drill, delivering 1400 in-lbs of max torque. FLEX says that, when combined with the turbo mode’s 2500 RPMs, the new drill will deliver dramatically faster results.

The reciprocating saw is said to be designed to deliver power and performance, and can cut up to 50 4x4s with on a single 5.0Ah battery charge. It has a keyless blade change mechanism with quick-eject feature, meaning you can remove a hot blade without having to touch it.

Chervon is the company behind EGO cordless outdoor power tools and Skil cordless power tools, and they also design and manufacture power tools for other brands.

With FLEX, Chervon is taking their Li-ion, brushless motor, and power tool tech and know-how and has set their sights on the professional cordless power tool industry.

FLEX is promising “industry-leading lithium-ion and brushless motor technologies with 20 percent more power than competitors and up to 50 percent faster charging.”

We’re partnering with FLEX to explore their new 24V cordless power tool lineup when it launches next month, and so my intent was to keep this post strictly objective with any personal thoughts and opinions left out. Still, there’s a lot to be excited about.

What I find especially exciting about FLEX is their confidence. They are claiming that FLEX is the next generation of power tools for tradesman and pro tool users.

They’re promising “unrivaled power,” and features that will improve user experiences, such as turbo mode and anti-kickback tech in the high performance drill, and a quick-eject blade mechanism in the reciprocating saw.

As much as I don’t like using the phrase, “disruptive innovation” comes to mind. Look at the presence and reputation that EGO has built up in the cordless outdoor power tool industry. With FLEX’s access to advanced and innovative power tool and Li-ion tech, and Lowe’s being their exclusive retail launch partner, their entrance is going to make waves in the tool industry.

Most people have heard of Stanley tools or Black & Decker. While each of these is their own company, they’re under the umbrella company of Stanley Black & Decker. But that’s not all that’s under the Stanley Black & Decker label. Some of the biggest names in tools are owned by this mega-corporation that’s headquartered in New Britain, Connecticut, USA.

DeWalt is one of the tool brands most trusted by professionals across a wide range of industries, and they’re actually a subsidiary of Stanley Black & Decker. Porter-Cable, which is often considered to be some of DeWalt’s most direct competition, is also owned by Stanley Black & Decker. And don’t forget Craftsman; another massive name in tools that’s trusted by professionals in industries like automotive and construction.

Bostitch and MAC Tools are also under the Stanley Black & Decker banner, as well as several other smaller companies, including Vidmar, Lenox, Sidchrome, Powers, Proto, Lista, and Facom.

You’re almost guaranteed to know some of the biggest names under the Techtronic Industries banner, such as Milwaukee Power Tools, which has its headquarters in Brookfield, Wisconsin. Milwaukee is known for producing high-end tools, but Techtronic Industries also makes tools under several other well-known names that aren’t quite as renowned for their high quality.

Ryobi is one of the names that Techtronic Industries produces tools under, though they don’t own the entire Ryobi company. Rather, they have a licensing deal that allows them to produce and distribute Ryobi tools in Australia, North America, New Zealand, the UK, and Europe. Ryobi tools sold elsewhere are produced by an independent Ryobi tool company.

Similarly, Techtronic Industries has a licensing agreement with Emerson that allows them to produce Ridgid power tools, which are essentially a Home Depot exclusive brand.

If you’ve been around tools for a long time, then you almost certainly know of Bosch. But you might not realize that Bosch is a big conglomerate with multiple manufacturers under its name. Bosch Tools is one of the biggest names under the Bosch banner, producing tools for a variety of industries.

Bosch also owns some more specialized companies, such as Dremel, which is known for their small rotary tools. RotoZip is also a Bosch subsidiary, and they’re known for rotary tools as well, though on a larger scale. Freud and Diablo are the same company, and they’re known for making excellent saw blades.

There are also several companies in the Bosch stable that produce automotive tools and equipment, such as Accu-turn, Beissbarth, Robinair, OTC, and Sunpro. Bosch used to own gardening tool brands Gilmour and Nelson but sold them to Fiskars in 2014.

No, not Chevron, this is Chervon. They own some pretty well-known tool companies, including Skil and Skilsaw, which were purchased from Bosch back in 2017. Those are two of the biggest names in the Chervon family, but Chervon is more than just a parent company. They also produce cordless power tools for other popular companies that you definitely know, like the Kobalt 24V MAX Brushless line of power tools at Lowes.

Other companies that are owned by Chervon include EGO, which makes a potent line of cordless outdoor power equipment, and Devon that makes professional power tools for metalworking, woodworking, and stoneworking, plus high-end DIY tools.

JPW Industries, based in La Vergne, Tennessee, sells products in 20 countries across the world. They offer U.S. based technical support and service for all the brands under their name, which includes such brands as JET Tools. Though JPW Industries is the main parent company, they’re actually owned by a private equity firm named Gamut Capital Management, which is based in New York and manages over $1 billion in assets.

JET is a respected and trusted industrial tool brand, but it’s not the only good name on the roster. JPW Industries subsidiaries include other trusted brands like Wilton that has been producing workholding equipment and striking tools since 1941. Powermatic has been making woodworking tools for hobbyists and master professionals alike for 100 years now. And Edwards Manufacturing, an American company, has been producing tools for ironworking since 1875.

Also included on the JPW Industries roster are companies that make air compressors, fans, pumps, and dehumidifiers like Tool Aire, or companies that produce welding equipment, such as GYS. ProMac creates powerful tools like arbor presses, bandsaws, lathes, and hoists for commercial and household use. And Baileigh Industrial, a newer company founded in 1999, has over 500 woodworking and metalworking products for sale across Europe and America.

Emerson is an international corporation that produces professional tools for anyone in the mechanical, electrical, utility, or plumbing trades. They own several companies, including Greenlee, which has been making top quality products for storage, material handling, testing, fabrication, hole making, bending, and more for over 150 years.

There’s one name on the Emerson lineup you’ll almost certainly know — Ridgid. But if you recall, we already mentioned that most Ridgid tools are produced by Techtronic Industries under a licensing agreement. It’s a bit tricky, but essentially, the Ridgid power tools that are exclusive to Home Depot are entirely made, sold, and distributed by Techtronic Industries. But all the other Ridgid tools, including hand tools, plumbing tools, and other professional industry tools are not licensed to Techtronic Industries; they’re still produced by Ridgid, under the Emerson banner.

Also under the ITW name is a big name in welding, Hobart. If you’ve welded before, or even if you’ve only read about welding, you’ll likely have heard of Hobart or seen their tools. As if that’s not enough of the welding market, ITW owns not just one big name in welding, but two, with Miller Welding as another of their subsidiaries. And you might also know of Paslode, a company that focuses primarily on creating nail guns.

There’s one more tool company under Fortive. They’re a well-known company that produces quality hand, power, and automotive tools, such as socket wrenches, impact wrenches, ball joint presses, fuel pressure test kits, and more.

Delta Power Tools used to be owned by Stanley Black & Decker, but in 2011, it was sold to a Taiwan-based company and a new company was created — Delta Power Equipment Corp. Delta is now operating as its own company, with Chang Type, the Taiwan-based company that purchased Delta Power Tools, manufacturing the tools. Chang Type also produces tools for some of the biggest tool brands in the world, including companies owned by both Stanley Black & Decker and Techtronic Industries.

Snap-on tools is one of the most trusted and loved brands of automotive tools around. You might have even seen the big Snap-on tool trucks driving around, delivering their tools to different shops. But you probably didn’t realize that Snap-on is an umbrella company with quite a few businesses under their belt. These fall under several different Snap-on companies, including Snap-on, Snap-on Industrial, Snap-on Specialty Tools, and SNA Europe.

Some of the biggest names under the Snap-on brand include Sioux, which makes some of the best pneumatic power tools in the world. Snap-on also owns SUN; the brand that many automotive dealers and repair shops trust for their automotive service equipment.

While some tool brands have managed to remain independent and see tremendous growth worldwide, most of the well-known and trusted tool brands are subsidiaries of larger corporations that own many other tool brands as well. In some cases, two brands that are in direct competition are owned by the same parent company! At the end of the day, this information won’t have any effect on the tools you’re using, so stick with your favorite brands, even if you were surprised to find out they’re in the same family as other brands you don’t prefer.

Ethanol fuel, a gas additive, is everywhere! Nowadays, the gas you pump from almost every gas station contains a blend of gasoline and ethanol. The percentage of ethanol blend is indicated by the E number. For example E10 means the gas mixture contains 90% gas and 10% ethanol. In automobiles, ethanol fuel won’t do much harm to your car"s engine. However, when you"re using gas with ethanol mixture in your outdoor power equipment, like lawn mowers, chainsaws, trimmers and leaf blowers, you run the risk of engine damage and incurring costly repairs. You should be using ethanol free gas in your small engine outdoor power equipment.

Chevron Corporation is one of the largest firms in the world from the energy sector. It is included in the ranks of the six super major private oil companies that are assumed to control the majority of private oil production across the globe. Chevron participates in a variety of functions in the petroleum industry ranging from exploration and drilling to refining and power generation. This has led to the company being included among the top 25 in Forbes’ list. Chevron Corporation has continued to enjoy massive revenues and profits in recent years, on account of the upward mobility of the oil price and even bucked the downward trend during the current financial crisis.

Chevron’s primary product is crude oil which it pumps daily through its drilling facilities across the globe. It further boasts refining facilities which allow it to refine the crude oil into various other products. The company further has control over some gas production facilities and provides natural gas as a product to commuters and to companies as well as to households. Lastly, the company is involved in power generation and sale across three continents which all provides for the company’s involvement in nearly every aspect of oil and gas industry.

The price of the products that Chevron provides has been largely dictated by cartels such as OPEC and the actions of the larger petroleum exporting countries across the globe. Thus it has enjoyed little control over the price of oil and gas. The price maintained itself below the $50 per barrel mark for quite some time before it hiked up to a high of nearly $147 per barrel following 2005 which signaled extravagant times for the company. However, easing of international political conditions and some intervention by global players and countries has resulted in a fall in oil prices once again, making the revenue forecasts relatively moderate for the company. The power generation and supply by Chevron has also seen a consistent dictation by government, providing little room for maneuver by the company.

Chevron employs extensive distribution networks for its products. It handles its own retailing by employing nearly fifty nine thousand people worldwide with a global marketing network in nearly eighty four countries, handled by almost 24000 retail sites that are run by the Chevron Corporation, with a few being managed by affiliate companies. In addition, the company operates thirteen power generation facilities across the United States, Canada, and the European Union and in Asia. The merger of Texaco with Chevron resulted in Texaco branded oil products also being distributed by Chevron’s network of wholesalers.

There’s a lot of confusion surrounding any manufacturing in China, and where there’s confusion, there are also misconceptions. To clear up some of this, we wanted to understand a bit more about the history of Chervon. Chervon, based on China with facilities worldwide, manufactures power tools internationally. They have manufacturing plants in Nanjing, China as well as Stuttgart, Germany. They also have sales and marketing offices all over the US, Europe, Australia, Germany, and China.

We also got a much more personal look at a company that’s trying to do it right—both in terms of process and also the environment. That’s a lot to swallow, and so we’ve got more than one article on the company and its processes. This article introduces this China-based international power tool manufacturer and what we’ve come to understand about them.

Asking the question “Why can’t we do it this way?”, describes a lot of the history of Chervon. By doing this repeatedly, the company was able to focus on doing the work of power tool manufacturing better and more efficiently. As China began building itself up from almost nothing, Chervon paralleled this in its own development. They grew little by little as a trading business (buying and selling components and products).

Chervon decided to do its own testing. They made investments into the tools needed to test their products. That led to them being able to learn how to locate problems, but they still had to rely on the factories to solve them. Shortly after this, they began hiring teams of people to focus on R&D and to design specific machines.

By 2000, the company made many of their own products and did it better than many other manufacturers. Chervon now holds a spot as one of the top 10 manufacturers of power tools in the world. Their products are sold by over 30,000 stores in 65 countries. Chervon manufactures products for several well-known manufacturing brands as well as their own house brands: EGO and Devon. Not bad for a company that’s only been around since 1993.

Throughout the history of Chervon, the company manufactured plenty of OEM products. They also do quite a lot of ODM manufacturing as well. That includes manufacturing for popular brands sold in Lowe’s, The Home Depot, and Menards. Simultaneously, Chervon is keen to make their own brands. They have a particular interest and excitement about selling their own products to Chinese people in their own country. This actually brought about the Devon line of tools.

The level of manufacturing Chervon engages in is commensurate with Bosch, Makita, and Milwaukee. In fact, they’ve made tools for some of those companies at one point or another as an OEM manufacturer. Tool manufacturing in China is a 1.2 billion dollar market. The OPE (outdoor power equipment) sector is currently dominated by the European and American markets.

This is where Chervon has really stepped up its game in the past few years. The company has quickly gained recognition in business-to-business markets. Now, it has turned its sights on name recognition in the consumer market. Three years ago, Chervon acquired Flex, a German power tool company. In 2014 they debuted the EGO 56V cordless OPE line of tools and a strong move into outdoor power equipment.

The EGO name and brand stands for the move into OPE which is driven by engines and connecting those to applications for lawnmowers and handheld OPE power tools. As Chervon looked for growth areas, they recognized OPE had different manufactures. They weren’t making use of some of the strengths and advantages found in the cordless power tool industry. When Chervon, the largest ODM manufacturer in the power tool industry took a look at the OPE market, they saw a great opportunity. More than just the financial and manufacturing opportunities, Chervon saw an opportunity to bring about some of the environmental advantages cordless OPE technology would offer to the world in general.

The EGO brand was really Chervon’s big move into a self-branded suite of power tools. Other companies express an interest in replacing corded tools. Peter Pan, Chervon president, truly believes lithium-ion can, one day, almost entirely replace the gasoline engine. Based on how well the EGO Powerload 15-inch string trimmer and EGO Select Cut lawnmower are doing, it looks like tools once thought to require gas are well on their way to becoming battery-driven mainstream solutions.