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Delivering the power of gas/petrol without the noise, fuss and fumes, EGO outdoor power equipment revolutionized the outdoor power equipment industry and continues to deliver innovative solutions for our markets in North America, Europe and Australia. Products including riding mower, lawn mowers and handheld products, such as our hedge trimmers, chainsaws and blowers.
“Providing superior products to users worldwide through continuous innovation, we are determined to become a global leader in power tools and outdoor power equipment in the lithium-ion, intelligent and digital era.”
Today, Chervon owns several tool well-known tool brands in North America, including Flex, EGO, and Skil/Skilsaw. They also manufacture power tools for other brands.
Flex tools with the red color scheme are the same brand and have been well-known in the automotive industry, in particular. It made its first appearance in 1922 in Germany—100 years ago as we’re writing this! Among its many innovations, Flex developed the world’s first handheld grinder with a flexible shaft back in 1954.
Just in the past two years, we’ve seen Flex redefine the limits of core tools, such as the hammer drill. We’ve seen the development of Stacked Lithium pouch cell batteries in higher capacity batteries than anyone has. With each new launch, we consistently see technology, innovation, and design that attacks specific pain points or limits contractors find with other tools.
There’s a lot of confusion surrounding any manufacturing in China, and where there’s confusion, there are also misconceptions. To clear up some of this, we wanted to understand a bit more about the history of Chervon. Chervon, based on China with facilities worldwide, manufactures power tools internationally. They have manufacturing plants in Nanjing, China as well as Stuttgart, Germany. They also have sales and marketing offices all over the US, Europe, Australia, Germany, and China.
We also got a much more personal look at a company that’s trying to do it right—both in terms of process and also the environment. That’s a lot to swallow, and so we’ve got more than one article on the company and its processes. This article introduces this China-based international power tool manufacturer and what we’ve come to understand about them.
Asking the question “Why can’t we do it this way?”, describes a lot of the history of Chervon. By doing this repeatedly, the company was able to focus on doing the work of power tool manufacturing better and more efficiently. As China began building itself up from almost nothing, Chervon paralleled this in its own development. They grew little by little as a trading business (buying and selling components and products).
Chervon decided to do its own testing. They made investments into the tools needed to test their products. That led to them being able to learn how to locate problems, but they still had to rely on the factories to solve them. Shortly after this, they began hiring teams of people to focus on R&D and to design specific machines.
By 2000, the company made many of their own products and did it better than many other manufacturers. Chervon now holds a spot as one of the top 10 manufacturers of power tools in the world. Their products are sold by over 30,000 stores in 65 countries. Chervon manufactures products for several well-known manufacturing brands as well as their own house brands: EGO and Devon. Not bad for a company that’s only been around since 1993.
Throughout the history of Chervon, the company manufactured plenty of OEM products. They also do quite a lot of ODM manufacturing as well. That includes manufacturing for popular brands sold in Lowe’s, The Home Depot, and Menards. Simultaneously, Chervon is keen to make their own brands. They have a particular interest and excitement about selling their own products to Chinese people in their own country. This actually brought about the Devon line of tools.
The level of manufacturing Chervon engages in is commensurate with Bosch, Makita, and Milwaukee. In fact, they’ve made tools for some of those companies at one point or another as an OEM manufacturer. Tool manufacturing in China is a 1.2 billion dollar market. The OPE (outdoor power equipment) sector is currently dominated by the European and American markets.
This is where Chervon has really stepped up its game in the past few years. The company has quickly gained recognition in business-to-business markets. Now, it has turned its sights on name recognition in the consumer market. Three years ago, Chervon acquired Flex, a German power tool company. In 2014 they debuted the EGO 56V cordless OPE line of tools and a strong move into outdoor power equipment.
The EGO name and brand stands for the move into OPE which is driven by engines and connecting those to applications for lawnmowers and handheld OPE power tools. As Chervon looked for growth areas, they recognized OPE had different manufactures. They weren’t making use of some of the strengths and advantages found in the cordless power tool industry. When Chervon, the largest ODM manufacturer in the power tool industry took a look at the OPE market, they saw a great opportunity. More than just the financial and manufacturing opportunities, Chervon saw an opportunity to bring about some of the environmental advantages cordless OPE technology would offer to the world in general.
The EGO brand was really Chervon’s big move into a self-branded suite of power tools. Other companies express an interest in replacing corded tools. Peter Pan, Chervon president, truly believes lithium-ion can, one day, almost entirely replace the gasoline engine. Based on how well the EGO Powerload 15-inch string trimmer and EGO Select Cut lawnmower are doing, it looks like tools once thought to require gas are well on their way to becoming battery-driven mainstream solutions.
HONG KONG, Dec 30, 2021 - (ACN Newswire) - - Chervon Holdings ("Chervon" or the "Company", stock code: 2285.HK), a global provider of power tools and outdoor power equipment ("OPE"), is officially listed and commenced trading on the Main Board of The Stock Exchange of Hong Kong Limited ("SEHK") today.
Chervon focuses on innovation (especially lithium-ion battery system technology), offering a comprehensive range of products under a portfolio of well-recognized brands, which are tailored to address the diverse needs of our end users around the world. The Company currently owns five differentiated and well-recognized brands that cover key geographies and segments, namely EGO, FLEX, SKIL, DEVON and X-TRON. The EGO brand has gained strong recognition in the global electric OPE market since its establishment in 2013, covering mowers, string trimmers, chainsaws and leaf/snow blowers categories. In 2020, the Company ranked the 9th and accounted for approximately 1.7% of the global power tool market, and ranked the 10th and accounted for approximately 2.1% of the global OPE market, and ranked the 13th and accounted for approximately 1.9% of the combined global power tool and OPE markets, in each case by revenue.
Leveraging its insights into advanced technology and user-centric innovation, Chervon continuously introduces new products showcasing advanced technology and product engineering capabilities. Relying on the multi-channel sales and distribution network, innovative products are sold to many regions in North America, Europe, Asia, and other key markets around the world. Existing global operations and robust brand portfolio allows the Company to further expand its market share while meeting the needs of end-users in target markets. With the interlinkage of research and development, manufacturing and sales and distribution and ultimately the formation of a mature integrated system, Chervon maintains and continues to consolidate its leading position in the global market for power tools and OPE.
Mr. Pan Longquan, Executive Director, Chairman and CEO of Chervon said, "Today, Chervon officially listed on the Hong Kong Stock Exchange, opening a new chapter for the Company"s development. Chervon"s successful debut demonstrates the trust and support of global investors in the Company"s business development and culture. Besides, Chervon has also stepped onto the international capital stage, demonstrating its features and advantages in all aspects. Moving forward, we will continue to strengthen our product innovation capabilities, enhance the competitive advantages of our products, and promote the high-quality development of the manufacturing industry. We are determined to become a global leader in power tools and outdoor power equipment in the lithium-ion, intelligent and digital era."
Chervon Holdings Limited is a global provider of power tools and outdoor power equipment ("OPE"). The Company offers a comprehensive range of products under a portfolio of well-recognized brands, which are tailored to address the diverse needs of its end users around the world. Chervon currently owns five differentiated and well-recognized brands that cover key geographies and segments, namely EGO and SKIL for both premium and mass-market end users, FLEX, DEVON and X-TRON for industrial/professional end users.
Pune, Aug. 03, 2022 (GLOBE NEWSWIRE) -- Cordless Power Tools Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve the possible revenue. The report evaluates key opportunities in the market and plans the factors that are and will drive the progress of the industry. Taking into account earlier growing patterns, growth drivers, and existing and upcoming trends, we also estimate the overall development of the global Cordless Power Tools market during the forecast period.
In short, the Cordless Power Tools market report is helpful for industry players, investors, consultants, business strategists, researchers, and all those who is having any kind of interest or are planning to venture into the Cordless Power Tools market in any way.
Due to the COVID-19 pandemic, the global Cordless Power Tools market size is estimated to be worth USD 32630 million in 2022 and is forecast to a readjusted size of USD 45770 million by 2028 with a CAGR of 5.8% during the forecast period 2022-2028.
Market segments help decision-makers direct the product, sales, and marketing strategies, and can power your product development cycles by informing how you make product offerings for different segments.
From cutting shelving to mitering trim, the SKIL 5080 7-1/4 in circular saw is a great entry-level saw for the home workshop. The 13 A motor has the power and performance that you need and the improved dust blower keeps line of cut free from sawdust for accurate cuts. An adjustable bevel up to 51 de..
Upgraded 14 A motor for longer saw life. Spindle lock makes blade changes a breeze. 51 deg bevel with positive stop at 45 deg for added cutting capacity. 2-point line of sight cuts straight lines with ease. Improved dust blower keeps line of cut free of sawdust. Power-on indicator for powered tool a..
Upgraded 15 A motor for longer saw life. Single beam laser for accurate cuts. Spindle lock makes blade changes a breeze. 51 deg bevel with positive stop at 45 deg for added cutting capacity. Improved dust blower keeps line of cut free of sawdust. Power-on indicator for powered tool alert. Carry bag ..
With 6 A of power, this belt sander sands practically any type of wood surface. The pressure control indicator illuminates when the right amount of pressure is applied for premium sanding results. Plus, the belt stays centered on the 3 in belt sander with our patented auto-track belt alignment...
Compact 4-1/2 in angle grinder designed with innovative features to grind, sand and sharpen a variety of materials. Powerful 6 A motor. Unique in-handle wrench storage...
Drive through a variety of surfaces with confidence and precision with the PWRCore 20™ brushless 1/2 in drill driver. This electric drill"s brushless motor provides power in every drive and the speed settings provides maximum control for every project. Choose from 17 torque settings and an added dri..
This kit includes five SKIL PWRCore 12™ products designed for compact power, efficiency and performance. Brushless 12 V 1/2 in cordless drill driver, brushless 12 V 1/4 in Hex cordless impact driver, brushless 12 V oscillating multi-tool, 12 V area light and 12 V Bluetooth speaker...
Gear up with this homeowner-ready combo kit 20V cordless 1/2 in drill driver, 1/4 in impact driver, 1 in reciprocating saw and LED spotlight. These versatile power tools can help with a variety of tasks around the home like installing shelves, loosening tough bolts, assembling new furniture, illumin..
Use the brushless 12 V 1/2 in cordless drill driver for a variety of projects from light to heavy-duty jobs. The cordless impact driver can loosen larger bolts, drive screws through thick surfaces and take on the toughest materials. All this power is harnessed in a compact and lightweight design. Th..
This set includes two SKIL PWRCore 12™ tools designed for compact power, efficiency and performance. Brushless 12 V 1/2 in cordless drill driver and 1/4 in hex right angle impact driver, plus a PWRCore 12™ 2 Ah Lithium battery with PWRAssist™ mobile charging and a PWRJump™ charger. The drill driver ..
Use the brushless cordless drill driver for a variety of projects from light to heavy-duty jobs. The cordless impact driver can loosen larger bolts, drive screws through thick surfaces and take on the toughest materials. All this power is harnessed in a compact and lightweight design. This set inclu..
Electric Saw and Cordless Drill with Battery and Charger. Tackle your to-do list in no time with this convenient cordless power tools combo kit designed for maximum efficiency and performance. Use the Brushless 20V 1/2 in Cordless Drill Driver for a variety of projects from light-duty to heavy-duty ..
The Go-To cordless circular saw. Make precise, fast and efficient cuts through wood with the SKIL 20V 6-1/2 in cordless circular saw. From building new shelves to building a new deck, this is the ultimate power tool you want on your side. This cordless 20V circular saw comes with a 2.0Ah PWR CORE 20..
SKIL PWR CORE 20™ power saw kit. Designed for power, efficiency, and performance by the brand that invented the circular saw. This electric saw set includes everything you need to get started with a Brushless 20V 6-1/2 in Circular Saw, a PWR CORE 20™ Lithium Battery, and an Automatic PWR JUMP™ Charg..
The SKIL PWRCore 12™ brushless 12 V 1/2 in cordless drill driver kit is your go-to power tool. The brushless motor provides durability and compact power. With PWRCore 12™ patented battery innovation, this power drill is ready to tackle your next project...
The PWRCore 20™ brushless 1/2 in drill driver. This electric drill"s brushless motor provides power in every drive and the speed settings provides maximum control for every project. choose from 17 torque settings and an added drilling mode for just about any application. This cordless drill driver k..
A tough job is no match for this powerful 7.5 A hammer drill. The two-finger, variable speed trigger (0 to 3000 rpm) has a convenient lock-on feature for increased control during driving and drilling. And the 48,000 bpm provides the power needed for tough applications. The heavy-duty 1/2 in keyed ch..
The SKIL PWRCore 20™ brushless 20 V 1/2 in hammer drill. Perfect for driving into stone, concrete, brick and mortar, this hammer drill gives you three tools in one, over 17 torque settings and precision and power for any application. Easy transitions between the hammer drill, concrete drill and scre..
Customize each cut with the SKIL 20V cordless jigsaw. This safe and easy-to-use cordless jigsaw is perfect for first-time DIYers and experienced pros alike. It"s ideal for straight and intricate cuts in softwoods, particleboard, and plywood. This power saw comes with a PWR CORE 20™ 2.0Ah Lithium Bat..
RYOBI 18V ONE+ HP tools feature brushless motors, advanced technology and lithium-ion batteries that deliver greater power and speed to get the job done faster. These tools are optimized to deliver longer runtimes with superior ergonomics without compromising performance.
The Channel Manager – Power Tools is responsible for driving profitable share growth across the entire market by managing the development of the channel harmonization strategies. This includes developing pricing and promotional strategies across channels that deliver top line sales and bottom-line profit with efficient utilization of working capital.
In this infographic, the size of each company’s hand & power tool revenue is shown by circle area. Stanley Black & Decker is inside the biggest circle because it has the largest revenue from hand & power tools. Close behind is Bosch’s hand and power tool business. And so on until we reach Positec, JPW Industries and Ingersoll Rand with the smaller circles representing their smaller respective revenues.
Statista.com is a data analysis website that has a wide range of free and premium industry reports, statistics and analysis. The most interesting tidbit we found investigating hand and power tools is this:
Most of the companies (who make and who own tool brands) sales figures are available in tax forms and company annual reports. But even with that information some estimations have to be made to arrive at the tools only sales numbers. Here are some notes how we arrived at estimations for the following companies.
The Bosch annual report tells us their Consumer Goods division had 17.1 billion euros revenue (~18.5 billion USD) in 2015. The division consists of power tools (drills, jigsaws, impact screwdrivers, lawn mowers, best pressure washers etc.) and household appliances (fridges, washing machines, dryers, ovens etc.).
The household appliances portion of the Bosch Consumer Goods division was a 50:50 joint venture with Siemens until Bosch bought out Siemens for 3 billion euros (~3.25 billion USD) in late 2014. That was for the 50% share that Siemens owned, valuing the total household appliance company at 6 billion euros (6.5 billion USD). The company reported 10.5 billion euros revenue in 2013. So what’s the 2015 revenue to give us the portion that is power tools? With a growth rate of 4% yearly the revenue is 11.36 billion euros in 2015 leaving 5.74 billion euros (~$6.2B USD) as power tools revenue.
You’ll notice there is an ‘Other’ row in the above table. In that row are Home Depot, Lowe’s and Harbor Freight Tools. Since these companies don’t manufacture their own tools they were not included in the above infographic. However, they still collect substantial revenues from the global tool market with their home brand tools – Husky, Kobalt and US General, for example.
Looking at Home Depot and Lowe’s, we estimated both companies are collecting around $500M for home brands and $4.5B from selling other companies brands on their shelves. This estimate came from looking at their online stores portion of products that are home brand vs. external brands in the tools & hardware categories. When you include cost to purchase the home brand tools from the OEM and the consignment cost of the external brands’ tools, the cut they get of the total is probably around 30%. That gives Home Depot and Lowe’s somewhere close to $1.5B in global tool market revenue each. And leaves Harbor Freight around the same.
In this graphic, the outer rectangles contain logos of brands owned by the parent companies in the middle. Not all brands owned by the parent companies are in the rectangle – just the most well-known. Hilti and Makita only sell tools under their own names. Take a look. What brands owned by parent companies surprise you?
The Home Depot, Lowe’s and Harbor Freight are not original equipment manufacturers (OEMs) or original design manufacturers (ODMs). They are purchasing companies who form partnerships with OEMs and ODMs (like Stanley Black & Decker) to get their tools made for them to distribute under their own brand names.
In many tool categories these big-box hardware stores simply buy from an OEM and slap their Husky, Kobalt or Drillmaster stickers on the product for sale. In other categories, they approach ODMs with specific product specifications and then work with them to get the tool built to their specs. Exactly which categories of Husky, Kobalt and Harbor Freight tools are ODM or OEM is impossible to find in their tax documents or annual reports.
Bosch’s Consumer Goods division sells power tools and household appliances. They own many brands in both industries. Their Global HQ is in Gerlingen, Germany. It is 9km west of Stuttgart.
Fortive Corp. spun out from Danaher Corp. in 2016 to become its own company. It is foremely the Tools & Measurement division of Danaher. It operates out of the Fluke Corp. headquarters in Everett, Washington.
Hilti is still a family owned company based in Schaan, Lichtenstein. They are known for their professional tools and are very popular throughout the world. Hilti has more than 23,000 employees.
Makita is a large power tool manufacturing company based in Anjo, Japan. They are well-known for their rechargeable power tools and were the first to produce a rechargeable drill. They introduced it in 1969.
Snap-on is best known as the company / tool brand that visits you at work with a van full of tools for you to buy. They started as a socket wrench company and now offer a wide-range of tools for professionals in the automotive, aviation, marine and railroad industries. The Snap-on Global HQ is in Kenosha, Wisconsin.
Emerson Electric is a massive company with a sizeable tools business. They are best known for their process-automation products and services (valves, regulators, measurement & analytical instruments). The Emerson Global HQ is in Ferguson, Missouri.
Harbour Freight buys their tools direct from manufacturer and then offer them as home brands for affordable prices. Here is a selection of the brands they own and sell under:
Hitachi Koki operates as a subsidiary to Hitachi, Ltd. Hitachi Koki manufactures and sells power tools and power equipment. It has HQ in Tokyo, Japan.
Textron is a diversified manufacturer in aircraft, industrial and automotive products. Within their industrial segment they make tools and equipment and sell them under the brands shown here:
The Home Depot owns two home brands in the tools category. They also exclusively sell brands of power tools and equipment such as Ryobi and WORX. Overall, they have sales of hand and power tool/equipment over $5 billion per year.
Ideal Industries is based out of Sycamore, Illinois. Ideal Industries is now well-known for their Pratt-Read, Western Forge brands and SK Tools brands, which they acquired in three separate deals in 2010. It is rumoured they paid ~$50 million for Western Forge and a fair bit less for Pratt-Read.
JPW Industries is based out of La Vergne Tennessee. It was originally known as Walter Meirer Manufacturing, Inc., and represented the tools arm of Swiss based Walter Meier AG. In 2013, Tenex Capital Management purchased Walter Meirer Manufacturing, Inc. and named it JPW Industries to represent the three main brands – JET, Powermatic and Wilton.
Who makes Ryobi tools? Techtronic Industries (TTi) is the OEM for Ryobi. TTi owns the Ryobi brand of power tools in North America, Europe, Australia and New Zealand. They are sold exclusively at The Home Depot in United States. Ryobi Limited, which sold the power tools businesses to TTi in 2000/2001, is a Japanese company that sells power tools, die castings, hardware and printing equipment in Asia, Latin America, Middle East and Africa
Who makes Kobalt tools? Chervon the Chinese OEM (not Chevron the oil company) makes many of Kobalt’s power tools. In 2016, Lowe’s awarded them a vendor award in innovation for the Kobalt 24-Volt cordless power tools. Sunrise Global/Greenworks Tools is the OEM for Lowe’s Kobalt cordless 80-volt outdoor power equipment (they were awarded 2015 innovation award).
What happened to Danaher the tool maker? Danaher spun out their tool and power tool brands and OEM capability to a company called Fortive Corp. in 2016. Danaher tools are now Fortive, essentially. Fortive operates out of the Fluke HQ just north of the Boeing Everett Factory.
Where are Milwaukee tools made and who owns Milwaukee brand? Dongguan, China. In Aug-2004, TTi Group acquired two divisions (Milwaukee Electric Tools and AEG Power Tools brands) of Atlas Copco’s Industrial Technique business for a total sum of $627 million ($797 million in 2016 dollars). By 2004, all of Milwaukee’s tool production facilities had left Wisconsin for Mississippi. And in 2008, when TTi opened their massive Dongguan facility, the move for Milwaukee Electric Tools from U.S.A. to China was complete.
Who makes Snap-on tools? Snap-on makes Snap-on tools. Snap-on is an original equipment manufacturer (OEM) and they make tools in their vast production facilities.
Who makes Ridgid tools and who owns the brand? TTi Group makes Ridgid brand tools through a partner agreement with Emerson and their OEM subsidiary One World Technologies. They first entered into an agreement in 2003 for TTi to make Ridgid woodworking power tools (and have since furthered the partnership to other tool categories). Ridgid has been a subsidiary of Emerson Electric since 1966. The brand is targeted at plumbers and heating ventilation and air conditioning (HVAC) trades.
When did Stanley and Black & Decker merge? Officially, Stanley Works acquired Black & Decker for an all stock deal worth $4.5 Billion ($3.5B stock and $1B debt), which was announced in Nov-2009. The “merge” was finalized in Mar-2010. At the time Stanley Works owned the popular brands Stanley, Facom, Bostitch, Proto, Mac Tools, Vidmar (and others) and Black & Decker owned Black & Decker, DeWalt, Porter-Cable, Baldwin, Emhart, Kwikset, Price Pfister (and others). The combination of the two created a tool and equipment powerhouse valued at nearly $10B.
Who makes Husky tools? Husky is a home brand of Home Depot. The tools are made by various OEMs including Stanley Black & Decker, Western Forge and Apex Tool Group.
Who owns DeWalt tools brand? DeWALT is owned and made by Stanley Black & Decker. Black & Decker owned DeWALT since 1960. In 2010, when Stanley Works and Black & Decker merged the new company, Stanley Black & Decker, became the owner of DeWALT.
Who makes and owns Craftsman tools? Craftsman tools are made in factories around the world. Depending on the tool category, it could be made in USA, Mexico, India, Honduras, Japan, Taiwan, China, Germany or France. Many manufacturing companies have been contracted to make different tools for Craftsman over the years. These include: TTi Group, Stanley, Apex Tool Group, Western Forge, Easco, Danaher and Pratt-Read. Sears, the creator of the Craftsman brand, never made Craftsman tools – they owned the brand. In 2016, Sears sold the brand to Stanley Black & Decker for $900 million. With the sale, it is more than likely all manufacturing of Craftsman Tools moving forward will be done in Stanley Black & Decker manufacturing plants.